Roots: Reclaim Your Backyard

I worked to create a complete brand identity and merchandise for Roots, an online seed, insects, and organics seller. Roots’ main goal is to help individuals living in established homes to start gardening with plants indigenous to their region, and their website features a tab where consumers can look up their city and zip code to find exact plant matches to their area. All of Roots’ packaging is biodegradable, using only cardboard and a nature-safe ink. The work includes the logo and branding, merchandise, six Instagram ads, and a website.