Lego Holiday Campaign

I created an adult-exclusive LEGO holiday campaign for 2027 including nostalgic themes and design principles that call back to earlier LEGO products between the 1980’s and 2000’s. The campaign specifically targets the newer generation of adults and Millenials that includes a 25 page holiday catalog alongside extra collateral like paper ornaments, Instagram advertisements, email mailers, gift cards, and themed shopping bags.

This campaign earned a gold ADDY award from the American Advertising Association in 2024.